The Pearl of Africa Fashion Awards (PAFA) is an awards Academy that celebrates key individuals within the fashion industry identifying their work and appreciating it through awarding them.
Through the recognition and promotion of outstanding achievement and emerging talent in the Ugandan fashion market. PAFA is dedicated to generating a stronger appreciation and market for our artists both in Uganda and in the Diaspora and to the economic development of the Ugandan Fashion Industry.
PAFA is committed to further developing and cultivating our home grown talent by creating educational programs, mentorship and financial opportunities and establishing collaborative relations that strive to unite the fashion community and the various, national fashion initiatives.
A stylish and sophisticated evening, the PAFA Gala Unites artists and influencers from across the country to celebrate the diversity and creativity inherent in the Uganda fashion market as we recognize Uganda’s most promising designers, stylists, image makers and models.